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In this video, Jordan Steen, also known as Serial Entrepreneur, explains how to create a proposal for potential clients, detailing essential elements to include and strategies to secure the deal. He emphasizes the importance of clearly outlining services and costs in the proposal. Steen invites viewers interested in starting a marketing agency or building a personal brand to subscribe for future content, including free training, templates, and resources. The tutorial aims to provide a step-by-step approach to crafting effective proposals to win clients.