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In response to a question about pricing strategies, the speaker explains that when creating a three-option proposal for clients, prices for each option are indicated as lump sums at the bottom of the proposal. For instance, Option A might be priced at $10k, Option B at $20k, and Option C at $30k. However, there is no further breakdown of costs into line items. The speaker notes that a detailed breakdown could occur in a larger anchor option, particularly if compensation is tied to risk. Thus, the pricing presented to clients remains straightforward, focusing on total amounts rather than itemized lists.