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Writing a press release is crucial for your promotional campaign, as it can determine your chances of gaining press and radio coverage. This video tutorial guides musicians on how to effectively craft a press release. It emphasizes the challenges musicians face when writing about themselves, akin to creating a CV or bio. The press release is essential for marketing, as it represents you and your product. Start by gathering necessary information, including your artist bio, and break it down into bullet points. Additionally, obtain a private streaming link for your release, recommended to be uploaded on SoundCloud, as it allows easy access for journalists and producers to listen.