Make Modifiable Marketing Brief

Aug 6th, 2022
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How to Make Modifiable Marketing Brief

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A good marketing brief ensures everyone is aligned when creating a project, minimizing mistakes. In this video, Darren Taylor of The Big Marketer discusses key components of an effective brief. He emphasizes starting with a concise summary that outlines the project's objectives and motivations. It's important to clearly convey what is being achieved and to provide an overview of the briefing document. This approach helps ensure that any marketing partner understands the goals and aligns with the project's objectives. By doing this, you set a solid foundation for successful collaboration in marketing activities.

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How to create a marketing brief Identify the purpose of the project. Discuss the purpose of the marketing campaign with executives and stakeholders. Get input from key team members. Set goals. Determine your target audience. Outline the campaign strategy. List the deliverables. Verify any mandatory information. Review schedule.
How to Rebrand a Company Reestablish your brands audience and market. Redefine your companys vision, mission, and values. Rename your company during a rebrand. Reconsider your brands slogan. Rebuild your brand identity. Track brand sentiment. Plan a successful launch.
A marketing brief should accomplish 4 critical points for the team: Explain the purpose of a given marketing strategy. Detail the measurements that will determine the success of a campaign. Identify the audience and expected outcomes of the project.
Dunkin. Say the word Dunkin, and you automatically think about donuts. Although thats a symbol of strong brand awareness, the brand decided to drop the word donuts in a rebrand to modernize customers experience. They changed the look of their stores, got a new logo, and freshened up their brand messaging.
The 7 Ps of Marketing These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure youre on track and achieving the maximum results possible for you in todays marketplace.
Social media is an important marketing tool to announce your rebranding. Create new social media ads that highlight your rebranding efforts. Run social media giveaways as an incentive to spread the word about your relaunch. Schedule any rebranding events through social media to help advertise them to a larger audience.
4) Launch your rebrand internally first. Launch 4-6 weeks before the public launch. Explain not just what youve done but why you rebranded at all. Consider throwing a special unveiling event. Have the creative team walk people through the brand story, from inception to final execution.
What Should Be Included in Your Rebranding Brief? An Overview of Your Business. The Objectives of Your Rebranding Project. Your Target Audience and Market. The Problem Youre Facing. Project Specific Information. More About Your Business. Competitor Information. Brand Strategy.

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