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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a proposal. He emphasizes that personal interactions are critical, as decision-makers are unlikely to fund a project solely based on the proposal document. It's essential to engage with the relevant stakeholders and communicate actively about the project both before and during the proposal process. Additionally, lobby sessions and one-on-one meetings with decision-makers should be used to refine the proposal by gaining insights into their needs and preferences. Ultimately, combining a solid proposal with proactive outreach increases the chances of securing funding and support.