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In this tutorial, the speaker addresses the often-confused topic of intellectual property ownership in agreements. They explain two main concepts: ownership and licensing. Ownership, often referred to as "work for hire," involves assigning all rights and control of creative content to another party, indicating that the creator relinquishes any claim. In contrast, licensing allows the creator to retain ownership while granting permission for the other party to use the intellectual property under specified terms. Clear language in agreements is essential to reflect these distinctions and ensure proper understanding of rights and responsibilities regarding intellectual property.