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In this tutorial, the speaker addresses how to respond to a client asking for your hourly rate and estimating project costs. It emphasizes the importance of how these questions are answered, as they can significantly influence the continuation of the conversation. The speaker shares their past anxiety regarding these inquiries and highlights the importance of identifying and having a clear understanding of your hourly rates, which may vary based on the type of work performed. They introduce the concept of different levels of client engagement, from basic tasks to more specialized services, and the impact this has on pricing. The session aims to provide effective strategies for communicating rates and project estimates confidently.