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Emily Probst from Modern Machine Shop discusses how to effectively write and submit a press release. She emphasizes that it's not complicated and outlines basic steps. First, choose a relevant topic for the press release, such as a new product, technology, event, or management change. A press release serves as a communication tool to inform the industry about significant developments in your business. Probst notes that well-crafted press releases can lead to more extensive stories in media. Second, she advises being concise, as editors receive numerous submissions weekly, highlighting the importance of making information easily digestible.