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Proposals are crucial for attracting more photography clients. This video tutorial provides a step-by-step guide on creating a proposal and contract, using a proposal template that helped acquire over 50 product photography clients during the pandemic. It emphasizes that the guidance applies to any service-based business, not just photographers. Without a contract, there’s no project or deal; a proposal formalizes discussions with clients, as it requires their signature to finalize an agreement. The video highlights the importance of proposals in the sales process, noting that verbal agreements are inadequate—real commitment is only achieved through signed proposals.
