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In this video tutorial, Chelsea from Event Planning Comm discusses the essential first step in writing a proposal: conducting a one-on-one conversation with the client. She emphasizes the importance of scheduling an hour to gather logistical details about the event, such as the type of event, desired date, venue status, expected demographics, and the attendee count. Additionally, Chelsea underscores the need to explore the creative aspects, including themes, color schemes, and preferences for food and music. Taking detailed notes during this initial consultation is crucial, as this information will inform the proposal.