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Writing engineering proposals is challenging, as engineers typically aren't taught this skill in school, focusing instead on calculations. For consulting engineers, mastering proposal writing is crucial for career advancement. In this video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He emphasizes the importance of asking an essential question during the proposal process—referred to as the "million dollar question"—to enhance the likelihood of winning contracts. The video aims to equip engineers with strategies to create more effective proposals for clients.