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In this webinar, Matt Crowley discusses the importance of confidentiality agreements for employees and independent contractors. He emphasizes that such agreements are crucial for protecting trade secret information that employees may have, such as software code, wireframes, and platform architecture. For sales personnel, this includes sensitive data like customer lists, internal pricing strategies, and detailed client information. Crowley advocates for designing an employee confidentiality agreement, which he refers to as a non-disclosure and proprietary inventions agreement, to safeguard these critical business assets.