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[Music] hi everybody i am so excited to have you here for our event on conversion rate optimization where you are going to learn the four step framework to convert traffic for less that is one of the main goals of everybody on the internet right now how can you convert traffic for less thats how you get a competitive advantage online you are going to learn a great deal today before we jump into it i just want to set the stage a little bit somebody comes to ignite visibility they say we want quick wins how do we do that we do a cross-channel conversion action plan where we look at the entire website and how it converts were going to show you that today and how you can do it for yourself as part of that plan we review the devices report we find out the samsung galaxy s10 does not convert at all we find out theres not even a button that works on the page we fix that they make 50 000 more dollars a month over 600 000 a year just through this basic update without spending any more money