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The tutorial focuses on creating effective business proposals to drive sales growth. It emphasizes the importance of proposals as a bridge between marketing and sales. The speaker shares their method of creating proposals through a custom client portal on their website, featuring downloadable contracts. They mention using website platforms like Wix and Squarespace, specifically highlighting their own experience with Squarespace. The speaker demonstrates how to add custom pages to their site, showcasing a recent proposal that includes a personalized video and a floor plan created by an architect. The tutorial encourages viewers to follow along for further insights.