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The tutorial explains how to create effective business proposals to drive sales growth, highlighting the importance of a proposal between marketing and sales. The speaker demonstrates using a website (Wix or Squarespace) to build proposals, emphasizing creating a custom client portal. They specifically showcase their Squarespace website, illustrating features like adding new pages. One example provided is a proposal for a client that includes a custom video and a floor plan designed by an architect. The tutorial aims to equip viewers with the tools and strategies necessary for crafting impactful business proposals.