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In this video tutorial, the concept of co-branding is explored as a strategy to enhance a brand's market share, reputation, and overall impact. Co-branding involves the collaboration of two or more brand names on a product or service, forming a strategic alliance. This approach can improve the reputation of the involved brands, depending on the adopted strategy. Four distinct co-branding strategies are highlighted: gaining market share, global branding, brand reinforcement, and brand extension. The video is part of a series aimed at helping brands unlock their potential and stand out in the competitive landscape. Viewers are encouraged to subscribe for future insights.
