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Church marketing sucks you know it I know it theres an entire website about it but why lack of staffing lack of training lack of time maybe probably definitely the last one but I dont think you need a large communications team to run an effective ads at your church most churches I think are just asking the wrong questions today were gonna talk about what those questions are and how you can start running ads at your church that actually work for your services and events welcome to black bar hi Im Caleb and today were gonna talk about what I would consider the most important part of the process of creating effective ads brainstorming its very easy to get caught up in the execution phase of advertising color Theory typography jump cuts Im not saying these are important but these are message delivery tools if your message sucks it doesnt matter how pretty it is no one is going to care think of how your pastor prepares his messages imagine he spent little to no time in preparation