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This video tutorial discusses the relevance of press releases in book marketing, particularly for authors launching nonfiction books. Julie, from Book Launchers, explores whether a press release is beneficial for media attention during a book launch. While press releases were essential in the 1990s to grab media attention, their effectiveness may vary today. Julie emphasizes the importance of creating a strong impact with one's book to enhance branding, business growth, and revenue, all while retaining rights and royalties. The video offers insights and guidance for authors considering using press releases in their marketing strategy.