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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of human interaction in successfully selling a project proposal. He notes that decision-makers do not consider proposals in isolation; instead, personal communication is vital for gaining support and resources. Dean advises project sponsors and champions to actively lobby decision-makers and engage in one-on-one meetings. This approach not only facilitates the refinement of the proposal based on feedback but also strengthens relationships that can lead to project funding. In summary, personal engagement and lobbying are critical components alongside a well-crafted project proposal.