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In this video, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create an effective proposal for potential clients. He emphasizes the importance of outlining the services offered and their associated costs to secure deals. The video provides a step-by-step tutorial on what to include in the proposal to attract clients. Steen invites viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for updates on free training, content, templates, and proposals. The session will also showcase a practical example on his screen.