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Trademark attorney Morris Turek explains that trademark owners can allow others to use their trademarks through a trademark license, which is an agreement for specific products or services. While a written agreement isn't mandatory for enforceability, it's highly advisable to have one. Each trademark license can be uniquely negotiated, but must include essential provisions for validity. These include identifying the parties involved, clearly describing the trademark being licensed, and specifying the types of products or services associated with the trademark use.