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A social media policy is an internal guideline for companies, directing how employees should interact on social media platforms like Facebook, Instagram, and Twitter. As these platforms gain prominence, they offer businesses opportunities to engage customers and shape brand identity, but they also pose risks, as inappropriate posts can damage a company’s reputation. This video, presented by eFORMS, outlines the significance of social media policies and the elements that make an effective one. Viewers are encouraged to watch until the end for a link to customize their own social media policy. The video also differentiates between social media policies and social media practices.