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In this video, Jordan Steen, also known as Serial Entrepreneur, guides viewers on crafting a proposal for potential clients, detailing what services to include and pricing. The tutorial focuses on a step-by-step approach to assemble a compelling proposal, aimed at securing deals. Jordan emphasizes the importance of understanding client needs and clearly outlining services and costs. He invites viewers interested in topics like starting a marketing agency and building a personal brand to subscribe for future videos, free training, content, and templates. The tutorial promises practical insights and visual demonstrations to aid in proposal creation.