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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a well-crafted project proposal. He emphasizes that interpersonal relationships are crucial, stating that people tend to purchase from people rather than basing decisions solely on a document. A strong project proposal document alone is insufficient without prior communication and engagement with decision-makers. Dean advises that project sponsors and champions should actively lobby and conduct one-on-one meetings with decision-makers to refine their understanding of the project's needs and gather insights. This proactive approach can significantly improve the chances of obtaining funding and support for the project.