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The partnership strategy focuses on identifying individuals with expertise in various verticals who can effectively implement the company's technology to benefit their customers. The speaker, CEO of Exercise Interactive and a Mars incubator graduate, emphasizes their role as a mentor and advisor on partnerships and negotiations. The discussion highlights the company's choice to pursue a licensing model, allowing them to provide sensor technology for touchless 3D and gesture control to manufacturers. This approach means they do not produce a direct product themselves, instead relying on strategic partnerships to incorporate their technology into other products.