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In a world where trust is essential, especially for Y and Z generations in business, building relationships is key to successful sales. Legendary author Jeffrey Gitomer emphasized that great salespeople are relationship builders who add value for their customers. A service proposal is a vital tool in this process, serving as a document that outlines how a business can address common pain points of prospective clients. It clarifies expectations and goals for both parties, making the B2B sales process more transparent and ensuring alignment. Ultimately, a well-crafted service proposal is crucial for establishing trust and rapport with clients.