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Proposals are vital for acquiring more photography clients. This video tutorial provides a step-by-step guide on creating a proposal and contract, featuring a template used to secure over 50 product photography clients during the pandemic. It emphasizes that the advice applies not only to photographers but to anyone in a service-based business. Without a contract, there’s no project or deal. A proposal formalizes discussions with a client, requiring a signature to confirm the new business relationship. The video highlights the importance of proposals in the sales process, stressing that a deal is only finalized with the client's signature, despite initial excitement from clients regarding project details.