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Writing engineering proposals can be challenging, as engineers often lack formal training in proposal writing, focusing instead on technical calculations. However, mastering this skill is crucial for career advancement in consulting engineering. In this engineering management lesson, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He introduces a powerful internal question—referred to as the "million dollar question"—that can significantly enhance proposal effectiveness and increase the chances of winning contracts. This question serves as a key tool for engineers aiming to create impactful proposals for their clients.