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In this video tutorial, the speaker discusses the viability of becoming a press release writer online. Key topics include the potential to earn money by selling press release writing services and examples of effective press releases that succeed in major news networks. The speaker shares their experience from running a content writing agency from 2011 to 2021, completing 40,000 projects for over 5,000 clients, including 3,000 press releases priced at $199 each, resulting in $597,000 in revenue from press release writing alone. They emphasize the importance of developing internal guidelines to produce successful press releases and hiring qualified writers with journalism and communication backgrounds.