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In this tutorial, the focus is on licensing artwork and critical considerations for contracts. The speaker shares their experience of licensing artwork for a prepaid Mastercard artist series, emphasizing the importance of understanding contract terms. Key points to look out for include the payment structure—whether it's royalties or a flat fee—and the specifics of royalties, such as the percentage of revenue or profit. Additionally, the speaker highlights the necessity to clarify the number of items to be produced. Overall, the content aims to guide artists in navigating contract terms when working with companies that license their work.