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In this event on conversion rate optimization, participants will learn a four-step framework aimed at converting website traffic more efficiently, which is essential for gaining a competitive edge online. The focus is on achieving quick wins through a cross-channel conversion action plan that evaluates the entire website's performance. A specific example shared involves analyzing device reports, revealing issues with the Samsung Galaxy S10 not converting due to a non-functional button. By addressing this problem, the website achieved an additional $50,000 per month, totaling over $600,000 annually, all without increasing expenses.