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The case study is the most widely used research strategy among Business Administration bachelor and master students due to its ability to provide interesting data and results. However, justifying its methodological choice can be challenging. A case study is defined as studying a phenomenon within its context, contrasting with experiments where the phenomenon is influenced by its environment. In a case study, the goal is not to manipulate the phenomenon, making it fundamentally different from experimental research. Understanding this distinction is crucial for effectively utilizing case studies as a research strategy.