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When youre writing label text for links, remember the four Ss to improve findability, discoverability, and accessibility of your content. First, links should be specific. A links primary purpose is to communicate to users what theyre going to find on the other side of a click or a tap. Vague or repetitive language fails that purpose. Learn more is a popular link label, but it fails to be specific. Even a little bit more information could make these links better. For example, Learn about our service plans. Second, links should be sincere. A link is a promise. It has to set up accurate expectations and then fulfill them. For example, a participant on a travel site found a tour that she wanted to book. She saw a link with the label, More Info Book. So, she clicked it. But then she was annoyed to find that instead of taking her to book the tour, she received a pop-up with a contact form. Not what she was expecting. That label could have been improved by being just a little m
