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[Music] radio you have a huge audience sitting behind a wheel waiting to hear from you so how do you write a radio script even if youre not going to write a script yourself its a good idea to know what you can do and what you cant and the difference between a good script and a bad one how long should your commercial be well what you say is limited by how much time you have to say it for people who are not used to writing to a time length this takes a bit of getting used to you can only squeeze so many words into 30 seconds speak too fast and the words just get lost so speak too slow and it sounds a bit dull so a good pace for 30 seconds is 75 to 85 words thats about eight sentences you can buy air time in any length but a 30 second spot is the default radio commercial length very often companies will buy a mixture of 15s and 30s to get more bang for their bucks so for the same money they can have more spots you then write your 30 second spot and then cut it down to a 15. if you get
