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How to link writing in the Product Launch Press Release

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[Music] hello everyone my name is olivia savage and im a digital media marketing and project manager here at newswire welcome to todays smart start educational video on press releases as a press release distribution company its easy for us to forget that sometimes not everybody understands what a press release really is or how it should function understanding how to craft a compelling press release and then how to distribute it is our bread and butter so were here today to help you gain a better understanding of what a press release is what makes a good one and how to utilize it to achieve your business goals here to help me explore all of these topics and more is my colleague maria marhetta welcome back maria how are you today hey olivia im doing great thanks for having me back im excited to talk about all things press releases today absolutely so lets kick things off with the absolute basics and talk about what a press release is what is a press release yes lets start from th

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How do you write an introduction for a press release?

Your first paragraph should state what the announcement while providing some context around your business and what it does. The next two to three paragraphs should include quotes from a company spokesperson or business executive to explain the why behind this announcement.

What is a PR hook?

Press hooks are also known as news pegs as they are are what is relevant to hook or peg your story onto. The definition of press hook is: what makes your story newsworthy, relevant or timely.

How do you structure a product launch press release?

The standard elements of a press release: headline, dateline, lead, body, company info, media contact information. A specific audience that its targeted to and the news articles they read. Information on why your product is worth talking about and why anyone should be excited about it.

How do you write a hook for a press release?

The opening paragraph should be no more than three sentences, and should hook the reader immediately. It should answer the basic journalistic questions: Who? What? Where?

How do you write an article about a new product launch?

Here are some tips to help you craft a compelling product launch press release that gets noticed by journalists. 1 Know your audience. 2 Write a catchy headline. 3 Craft a strong lead. 4 Provide relevant details. 5 Include a call to action. 6 Proofread and format. 7 Heres what else to consider.

What is an example of a hook in journalism?

For example, an abnormally hot summer might serve as a hook to discuss climate change and the likelihood of more and more heat waves in the future. Some examples related to migration and development might include: A relevant UN summit, including side events and other activities that may not be widely covered.

What is a good hook for a press release?

1-Headline Hooks Headlines need to go for the short sharp shock. They need to grab attention and lure in the reader in about 10 words or less. Use active verbs, power words and keywords that show what topic your story is about. Use numbers when possible.

How do you write a press release for a launch event?

How to Write a Press Release Write a compelling headline. Add more context with a subheadline. Convey the news value to the press. Offer a tempting quote. Provide valuable background information on the subject. Summarize the who and the what in a boilerplate. Include contact information. Proofread before publishing.

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