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Learn Your Audience The first thing you need to do before writing a press release is to learn who your audience is. You want to make sure that your press release is going to be read by people whore going to relate to it. If you dont know who your audience is, then howll they know they should read what you published? For example, if youre writing a press release about LinkDaddys new feature that allows users to upload videos from YouTube into their link shortener, then the best audience would be bloggers or influencers who write about SEO and link shorteners. Theyd be interested in this feature because it can help them create links without having to go through the trouble of creating an account on another platform like YouTube. When writing a press release, its important to remember that the audience will likely be people whore not familiar with your product. To help them understand what your product does and why its useful, you need to clearly defin
