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hi everybody hope youre all doing well ppc ctr kpi uvm what does all of this mean well in this short lesson im going to explain some of the most common general content and digital marketing terms used in marketing today welcome back to english for professionals im derek and im here with a short lesson for you busy people before we get started a quick reminder to subscribe to my channel hit that red button and dont forget to click on the little bell that way youll be notified every time i upload a new lesson and now lets get started first of all lets take a look at some general marketing terms and our first term is crm crm and that stands for customer relationship management customer relationship management and this is a tool for managing all your companys relationships and interactions with customers and potential customers next up we have kpi kpi and this stands for key performance indicator key performance indicator key performance indicators are metrics that help you to me