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The tutorial is about conversion rate optimization and a four-step framework to convert traffic for less. The main goal is to learn how to convert traffic more efficiently to gain a competitive advantage online. The speaker discusses a successful case study where a website made $50,000 more per month and over $600,000 per year by making basic updates to improve conversion rates, without increasing spending. The tutorial emphasizes the importance of analyzing and optimizing conversion rates across all devices to drive results.