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Morris Turek, a trademark attorney, explains that trademark owners can permit others to use their trademarks through a trademark license, which is an agreement for use in connection with specific products or services. While it's not mandatory for the license to be in writing to be enforceable, having a written and signed document is highly recommended. Each trademark license may have unique terms, but must include certain essential provisions to be valid. These include identifying the parties involved, providing a clear description of the trademark, and detailing the types of products or services associated with the license.