Link type in the Theatre Press Release in a few clicks

Aug 6th, 2022
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How to link type in the Theatre Press Release

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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You dont want to overwhelm people with links, but you want to give them more information if they want it. The links in a release should point back to your site, if there is a great resource somewhere else on the web than include a link to it on your site.
Explain what your theatre event is, why its unique, why its different, why people will love it, and a brief outline of the plot. The summary aims to provide the reader with all the information that they need to know so that in the event they dont continue reading, theyre still clued up on your theatre performance.
In fact its probably the most powerful (if overlooked) new tool at your disposal when composing a press release. Unfortunately, links are seldom used to their potential and they are not always fully supported. One to three hyperlinks should be included in the body section of every release.
The average press release should be no more than 500 words, and ideally closer to 300-400 for optimal press release length.
Use links sparingly. Ideally, the press release should only 1 link for every 100 words. For example, a 500 word press release should contain fewer than 5 links in the body.
The seven parts of a press release include the headline, dateline, introduction (lead or lead-in), body, boilerplate, call to action (CTA), and contact information. The body contains the key takeaways and the quote in our list above.
The body of a press release should contain all the information the media outlet is being asked to publish. It should be separated from the headline by one space, as should each of its paragraphs. A press release should begin with a lead paragraph and conclude with a boilerplate.
Press releases are a valuable SEO strategy to build links and improve your companys authority. Gaining links to your website from major news publications will give you some serious SEO juice to boost your ranking. Itll also position your company as an industry expert that provides insightful advice.

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