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In this tutorial, the speaker addresses the common questions surrounding press releases, including how to create them effectively and what to avoid. They acknowledge the challenges brand owners face in condensing important information into a concise format and recognize that not everyone is a natural writer or familiar with press release guidelines. The speaker plans to provide insights on best practices and share a cheat sheet for crafting attention-grabbing press releases. Overall, the discussion focuses on simplifying the process of writing press releases by outlining key dos and don'ts.