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In this video tutorial from HubSpot Academy, Corey discusses how to write effective meta descriptions and link texts for SEO. He emphasizes the significance of meta descriptions, which are HTML attributes summarizing a webpage's content and are displayed below the link in search engine results. Although meta descriptions are not an official ranking factor for Google, crafting a compelling description can aid users in understanding the page’s relevance, thereby encouraging them to click on the link. Corey invites viewers to like the video and subscribe for more educational content.
