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In this video tutorial, host Arturo invites Joel Kaplan, a successful agency owner and CEO of Agency Lab, to discuss the importance of contracts for agencies. Joel shares his experience scaling his own social media marketing agency to $300K per month and highlights key elements that should be included in a contract. The duo reviews a ready-to-use contract, emphasizing what needs to be customized and essential components that protect both parties involved. Throughout the video, viewers are encouraged to pay close attention to ensure they understand how to properly implement contracts for their own agencies. Joel's coaching program aims to help agency owners acquire clients and scale their businesses effectively.