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When meeting with clients, Mike Mancini addresses lead tracking by asking how they manage it. He typically receives three responses: 1) Some admit they don't track leads but know they should. 2) Others confirm they track every lead, which is commendable. 3) A few believe tracking isn't necessary because incoming calls indicate effective marketing. Mancini refutes this last response, emphasizing that tracking leads is essential. He warns against assuming marketing effectiveness based solely on phone inquiries, likening it to spending money without knowing its effectiveness. Proper lead tracking allows businesses to understand their marketing sources better.