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In this video, Jenn provides a step-by-step guide on creating a hotel marketing plan and offers a free downloadable template. The marketing plan is essential for both new hotel openings and annual business planning, serving as a reference throughout the year. Despite that plans may change, starting with a well-structured plan is crucial. Jenn emphasizes the importance of collaboration among the General Manager and department heads, who typically meet every summer to set the big-picture objectives before teams separate to develop their budgets and strategies. Subscribe for more hotel marketing insights.
