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In this video tutorial, viewers learn how to create a web design proposal using a specific template utilized in a successful freelancing business. After downloading the Word template via the link in the description, the video covers the essential elements of an effective proposal, including what to include, how to send it, and the process of getting it signed. It suggests using an existing proposal template for ease or outlines steps for creating one from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. Key questions to ask clients for the brief include inquiries about their business, target market, desired visitor actions, unique selling points, customer value, and current lead generation methods.