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In this video, Kelly Schaefer discusses the use of gift certificates as a marketing tool for businesses, particularly in concierge and personal organizing sectors. She highlights that while gift certificates can be an effective marketing strategy, they can also present challenges if not managed properly. Schaefer aims to share common pitfalls associated with gift certificate sales and offers insights on how to avoid these traps. As the creator of the Concierge Academy, she focuses on helping local businesses enhance profitability and client acquisition, ultimately aiming to make a positive impact in their communities.
