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In this video, agency owner Joel Kaplan is invited to provide viewers with a free, customizable contract template. The tutorial emphasizes the importance of understanding essential contract elements, guiding viewers through necessary modifications. Joel, the CEO of Agency Lab, introduces himself and shares his experience of scaling his own social media marketing agency (SMMA) to seven figures, achieving around $300K monthly at its peak. He now coaches SMMA owners to establish and grow their agencies, helping them secure their first clients and eventually scale to $100K per month. Viewers are encouraged to watch until the end to grasp all the intricate details of the contract.
