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the one-page marketing plan by Alan Dean provides a 9-point framework for getting the most out of your marketing efforts as a small to medium-sized business the first three points are the before phase or before prospect has expressed interest in your business points four through six are the during phase when a prospect is interested but hasnt bought anything and finally point seven through nine are the after phase or after theyve bought for you the goal of the process is really to establish a strategy that reliably delivers leads that convert into customers and to avoid what Deeb calls random acts of marketing so lets start in the top left corner of the page and discuss point number one selecting your target market first of all its not everyone as a small to medium-sized business you need to be very specific about who youre trying to docHub if you want to compete with larger corporations you dont have the luxury of running expensive media campaigns that docHub everyone you need to
