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Aug 6th, 2022
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How to Link token in the Go To Market Strategy

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- If youve built a product and youve got some revenues flowing but youre not quite at the point where you have predictable growth and scalable growth, where you know you can put a dollar in and you can earn $2. If youre not quite there yet, then its time to actually build a scalable go-to-market plan. Now, I always thought I knew how to build a go-to-market plan but it wasnt until I worked with some really, really talented go-to-market leaders, some really, really talented marketers and sales leaders that are really understand, okay, heres how you actually do it. And I learned that through my journey at ToutApp and also my journey at Marketo, both different scale SAS businesses. So in this video, Im gonna actually help you map out your go-to-market plan and follow the six steps, six steps that you actually need to follow to build out that plan, intro. (upbeat music) Whats up everybody, welcome to unstoppable. Im TK and on this channel, I help SAS founders Like you navigate th

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The components of a go-to-market strategy are simple: market intelligence, market segmentation, and product messaging.
Go-to-market strategies anticipate the challenges of this competitive space by thoroughly identifying the target market, articulating the products value proposition, crafting a marketing plan, and developing a strategy for its sales and distribution channels.
4 Types Of Marketing Plans And Strategies Market Penetration Strategy. Market Development Strategy. Product Development Strategy. Diversification Strategy.
The main goal of marketing is to make sure that investors purchase s and trade them wisely after the crowdsale.Proven Crypto Marketing Strategies Community building. Influencers. Podcasts. Banner ads. SEO. PR and media. Email marketing.
A GTM strategy includes tactics related to pricing, sales and channels, the buying journey, new product or service launches, product rebranding or product introduction to a new market.
The two main types of go-to-market strategies are sales-led and product-led. A sales-led GTM strategy uses marketing to drum up interest for a product, capturing it in content and demo forms. Whereas a product-led GTM strategy uses the product itself to acquire and retain users.
Launching a completely new product or service. Entering a new market with an existing product. Relaunching your brand. Introducing a new feature or component for an existing product.

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